More and more Marketing Executives have come to realize that the traditional approach to budget allocation, by campaign and channel, does not match the way modern marketers seek to optimize the customer’s experience. As a result companies now focus more on investing along the different stages in the customer journey. This webinar is organized by the B2B Marketing Forum in collaboration with Oracle Marketing Cloud.
Shimon Ben Ayoun is co-founder and managing director of spotONvision and the B2B Marketing Forum. He helps marketers in the transformation of marketing as ‘cost center’ to ‘revenue generator’. He is constantly looking for innovations in B2B and technology to increase the success of marketers.
Adwin Gerritsen currently works as Senior Consultant in Marketing Performance Management at spotONvision. His focus is on measuring and improving marketing performance and connecting marketing activities to strategy and firm performance.