Study: 
Can B2B Marketers show ROI?

A study on the status of B2B Marketing Performance Management 
in The Netherlands.

Study: 
Can B2B Marketers show ROI?

A study on the status of B2B Marketing Performance Management in The Netherlands.

spotONvision researched the status of Marketing Performance Management in B2B in The Netherlands. We interviewed 26 CMOs of large companies and bundled our results.

 

Despite concerns about how marketing is perceived within organisations, the study has also revealed a positive outlook based on the current transformation taking place in marketing and the role of marketing performance management in driving that transformation.

Do you want to know how the following factors 
play a role in proving ROI?

  • Digital transformation

  • Technology

  • Pressure from management

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