The greatest forces of change in B2B are the buyers and their buying habits. It is therefore of great importance for B2B marketers to know what the expected trends will be for 2017 and subsequent years.
If you know what to watch out for you will also know how to adjust your marketing habits.
Learn more about
The expected trend for 2017
Which technologies can help you leverage on these trends
Why marketers must be aware of these trends
How to build or revisit your marketing technology stack