Sales enablement in B2B

spotONfriday webinar recording
Are you ready for sales enablement?

Sales enablement in B2B

spotONfriday webinar recording
Are you ready for sales enablement?

How can marketing enable sales in a more structured way?

Sales enablement is a process of providing the sales organization with information, content, and tools. Goal is to help sales people sell more effectively & successfully engage the buyer throughout the buying process.

During this webinar you will learn:

  • What is sales enablement?
  • Why is sales enablement important for marketing?
  • What are the key elements for a succesful sales enablement programme
  • How do others improve their sales enablement?

Speakers

Shimon Ben Ayoun is co-founder and Managing Director of spotONvision and the B2B Marketing Forum. He helps marketers transform their efforts from a drain on expenses to a revenue generator. He is constantly looking for innovations in B2B and technology to increase the success of marketers.

Natascha Olofsen is Marketing Project Manager at spotONvision. Every day she works with customer cases to explore buyer and customer journeys. She helps customers set up their marketing campaigns and deliver measurable results.

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