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Cross Border Buyer Personas

Webinar recording: 'Cross Border Buyer Personas'

Do you work in an international environment and do you wonder how to make the best buyer personas, how to deploy and use them across multiple countries? Then join us for a look into best practices and international case studies. 

View the webinar recording and learn more from Ingrid Archer (Managing Partner at spotONvision) and from the experiences of Marije Gould (VP Marketing EMEA at Verint).

Ingrid ArcherIngrid Archer is a well-known and respected marketing and communications professional. She has over 20 years of experience in B2B. As co-founder of spotONvision and the B2B Marketing Forum, she has initiated successful campaigns in multiple industries and is an expert in the field of content marketing, buyer personas and lead nurturing in B2B.

Marije GouldMarije Gould is the Vice President of Marketing EMEA at Verint Systems, and responsible for developing marketing strategies, communications, demand generation and driving awareness of Verint throughout the region. She gained an MA in Management and Organisation and has more than 15 years of experience in technology marketing.

During this webinar you will learn:
Which choices you will have to make with an international buyer persona project
How to approach an international buyer persona project

How to deploy and use international buyer personas

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Steps to take to avoid common pitfalls


Want to know how spotONvision can help you develop a effective content marketing strategy? Contact us: or call: +31 (0)20 705 58 88.